The Class of ’92 and the University of Salford have agreed a five-year partnership which will see students and academics heavily involved in the development of Salford City FC, the Old Trafford Supporters’ Club and Hotel Football.
In the partnership’s first project, broadcast and journalism students filmed and reported live on the friendly match. Both undergraduates and postgraduates will cover Salford City matches throughout the season, together with major milestones in the club’s transformation.
Sports and health science students will work closely with the Club’s coaching and physio staff to develop comprehensive strength and conditioning training programmes and nutrition plans for Salford City players, who will use the University’s state-of-the-art Human Performance Lab and other facilities to monitor their fitness and progress.
Salford Business School students and staff from the School’s Centre for Sports Business will work on digital marketing initiatives, along with corporate finance and event management, helping to deliver the ex-United players’ ultimate ambition of creating the world’s first digital, ‘always on’ football club, giving fans unrivalled access to behind-the-scenes activities and up-to-the-minute information about Salford City’s ongoing development.
Beyond their involvement with Salford City, the University’s broadcast and media production students will also work with the Class of ’92 on a documentary following the construction, opening and operation of Hotel Football – the new hotel, including the Old Trafford Supporters’ Club fans’ bar and restaurant, due to open next to Old Trafford football ground in November.
Commenting on the partnership, Gary Neville said:
The Class of ’92 were given a chance when we were young by Manchester United, so now we want to give something back and provide the best opportunities possible for Salford students and other young people in the community.
“This partnership is a central part of our vision and we’re really lucky to be able to make the most of the enthusiasm and skills of some fantastic students and the incredible facilities at the University.
University Pro Vice-Chancellor and Salford Business School Dean Professor Amanda Broderick said:
“The internship, placement and research opportunities for our students through our exclusive partnership with the Class of ’92 are incredible.
Salford has always led the way in industry engagement and our work with Salford City, Hotel Football, the Old Trafford Supporters’ Club and on other projects further strengthens our commitment to our graduates’ career success and contribution to our community.
The Class of ’92 (Manchester United legends Ryan Giggs, Paul Scholes, Gary and Phil Neville and Nicky Butt) aims to invest in and create opportunities for young talent and to build on the Club’s roots in the local community.