The Liverpool Collection Lounge – the new VIP bar at Echo Arena Liverpool – has opened its doors. The entertainment venue has constructed a new mezzanine floor inside the arena concourse which has been transformed into a hospitality space with spectacular views across the waterfront. Design features include a striking wave-shaped light installation above the bar which takes inspiration from the River Mersey.
Artwork featuring portraits of singers who have performed at the arena such as Katy Perry, Beyonce and Paul McCartney, painted by artist Peter Barber, adorns the walls of the toilet cubicles. A centrepiece installation of a white neon sign featuring Sgt Pepper lyrics lights up the back wall of the bar.
Earlier this year, Echo Arena signed a three year naming rights and supply deal with Halewood Wines & Spirits and are selling a range of drinks from Halewood’s premium quality spirits portfolio including Liverpool Gin and Liverpool Vodka. Ben Williams, commercial director of The ACC Liverpool Group, which includes Echo Arena, said:
The Liverpool Collection Lounge will enhance our range of hospitality offers at Echo Arena, particularly for visitors such as couples and small groups who wish to treat themselves. The lounge offers magnificent views of the waterfront and a contemporary space for guests to relax, drink and dine in luxury surroundings before watching a concert, comedy or sporting event at our venue.
The new lounge is also available for private hire outside of event nights.